Dear Readers, we can all use some help with our marketing and especially the with newer forms of marketing in social media. We are happy to recommend Wendy…..
Marketing your coaching business on Twitter
Twitter is the number one online social media platform for driving real time conversations.
So what does this mean for us when we are looking to market our coaching business on Twitter?
People use Twitter to talk to their friends about topics that interest them and are important to them. They connect with people who inspire and motivate them. They share news and articles with others giving them the opportunity to learn and develop as an individual.
I always say that people using Twitter are hungry to learn, they like to get into the nitty gritty of an issue and give their point of view.
For many of us we are on a personal journey and want to help others by working with them 1-2-1 or in a group focusing on topics around self-development, leadership, change and inspiration.
As a coach we have to create a consistently high level of visibility when we are marketing our business. A key element of our marketing strategy will need to be focused on developing a quality lead list of current and new potential customers. Without it we run the risk of limiting the ongoing development and growth of our business as we run out of new people to market to.
Using Twitter as part of your marketing mix gives you the opportunity to create a high level of visibility with people who are interested in your area of expertise. But to do this you need to have a very clear strategy that is going to save you time and also give you the opportunity to continually win on-going business.
5 key benefits to marketing you’re coaching business on Twitter
- Put an end to dead end marketing and stop missing sales
A lot of traditional marketing can feel a bit cold; this is because we expect people to take up our offer there and then. But this is not always a convenient time for the people we are marketing to. So we end up missing out on potential sales as we have given them no other place to connect, other than our website, phone number and email address.
Marketing your coaching business on Twitter gives your potential customers the opportunity to connect with you rather than you losing them all together.
The time chosen to schedule our marketing campaigns is not always the right time for people to purchase from us. What you don’t want to do is lose their interest. If you have no place for them to connect with you, then you are likely to be turning away business. Give people the opportunity to connect with you online so you can start to build trust and credibility.
- Save time and money straight away
As part of your marketing strategy, using Twitter for your coaching business can save you a lot of time and money. Now, you might be thinking Wendy, how on earth is that possible I have a hundred and one things to do? To clarify this I would like you to listen to the first 2 minutes of this video. Twitter is a free platform to use and we have the potential to win on-going business. It’s not like spending money on print marketing, it lasts and it grows as you develop.
- Build a quality lead list faster than traditional networking
Over the year we spend a substantial amount of money building up our quality lead list of potential customers we can market to. Whether that’s from talking at events, networking or running seminars, it can take a couple of years to grow a good quality lead list of potential customers who are all relevant. On Twitter we are able to find and attract people to market consistently in a much shorter space of time.
- Market your products and services to potential customers constantly for free
When you have a great Twitter strategy combined with a content plan you will be able to market your coaching business consistently on a daily basis to your potential customers. When your followers start re-tweeting your marketing messages you will also start to attract more people who are interested in what it is you do. This will help you generate more enquiries and have a higher rate of sales.
- Marketing your coaching business on twitter gives you a higher level of visibility online
This is so important to us. As coaches we have to be seen to be able to generate a percentage of new business. We have to have a high level of visibility, we have to show our expertise, and we have to be seen as a leader so we stand out against our competitors. If we fade into the background this will affect business development and growth.
Proactively marketing your business on Twitter will give you a much higher level of visibility.
Static websites are a thing of the past unless you just want yours as an extension to your business card. We have to have a high level of visibility, we have to be seen as a leader, we have to show we know what we are talking about for us to consistently win new business.
Twitter is a fantastic marketing tool as you can be very specific by making your message clear and attract your clients towards you rather than you chasing them all the time.
I would love to hear how you are marketing your coaching business on Twitter, how is it working for you?
What results are you getting?
The Queen of Twitter is a qualified coach and works with coaches just like you to enable you to develop sustainable twitter strategies that will save you time and enable you to win on-going business. If you would like to arrange and 1-2-1 mentoring call with Wendy then please email email@example.com